What Is an SEO Service?
An SEO service is an offering that will help you to grow your presence within search engines. Normally these types of services are grouped as on-page, off-site, and technical SEO, meaning that changes would happen either on your website or outside of your website. The overall goal is to obtain high-ranking for keywords in the SERP.
How Does SEO Work?
SEO works by optimising certain aspects of a website so that search engines will understand it easier. This could be as simple as updating page titles, or as complex as optimising for page load speed. You will know if your SEO services are working as your website traffic will start increasing.
How SEO Works Step by Step?
Every SEO service provider will carry out SEO tasks in their own way. As there are many different types of SEO services it would be impossible to list them all. But, for identifying content and planning the creation of it, you can streamline the process quite simply.
Step #1: Discover a Keyword or Topic
Discover what keyword or search term you want to create content around. This could be for a blog article, product page, white paper, etc.
Step #2: Analyze SERP
Type the keyword you have decided on into a search engine and pay attention to the results. Are the results all local ones or are they a mixture? Is there a video carousel, a featured snippet, an image pack, blog articles, product pages, etc. Analysing the search results is so important to ensure content creation will be successful.
Step #3: Decide Content Format
Once you have looked at your SERP you can decide on the best possible content format for your topic. Maybe there are a few different formats you could even try. Perhaps an overview video, and in depth article are the best way for you to dominate the search results.
Step #4: Create a Call to Action
For every page you should have a strategy. Your blog articles are information hubs that should lead to your services pages, your services page should lead to your contact form. Make sure there is a clear path towards the bottom of the funnel through a Call to Action (CTA) so visitors can convert to customers easily.
Step #5: Optimize For On-Page
Once your content is created you can optimise it for search engines and users. Focus on the primary messaging behind your content and write compelling meta title and descriptions. Check that your images are small in file size and marked up for alt text. Include internal and external links in the content to reference topics and points where possible.
Step #6: Ensure User Intent is Met
Finally reread your content to ensure that the user intent is correct. Does the content talk about what you would expect if you were searching for the main keyword? This relates to step 2 were you have analysed the SERP and understand what ranks well for this keyword.
For instance, if you searched for “SEO services” you would expect to find articles about what these are and why people use them. If your content doesn’t talk about this you haven’t met the user intent of that keyword.
Does SEO Work Anymore?
Yes, SEO 100% does work for businesses in every industry across the world. Although experts constantly ask the question, it is abundantly clear that SEO has changed but still works. What has changed? Search engine algorithms are smarter than ever meaning that it is harder to school them with Black Hat SEO tactics
How Long Does SEO Take To Start Working?
SEO takes anywhere from 4 to 12 months for both a new and old website to start to significantly rank better. Depending on how often you optimise your website, and how well you do this results can be quicker or slower than this.
An important thing to note is that following best practices for SEO might not help your ranking as much as you would hope. Knowing your industry and doing a competitor analysis can be more useful.
What Are the Skills Required for SEO?
Depending on the types of SEO you are pursuing different skills are required. If you are interested in content SEO, content writing and data analytics are imperative. On the other hand, if technical SEO is more engaging to you, skills like development and programming are more beneficial. If you enjoy offsite SEO than a motivation to succeed and critical thinking is great to have.
To summarise the skill required to be good at SEO include:
- Content Writing
- Data Analytics
- Knowledge of Web Development
- Understanding of Programming
- Motivation to Succeed
- Critical Thinking
What Is the Best SEO Tool?
For someone pursuing SEO as a way to increase traffic and conversions to their website Google Search Console and Google Analytics are the best SEO tools available. These two tools are also free! Of course there are other tools, free and paid, that are good to have, but these tools are the foundations of SEO reporting.
Google Search Console tracks traffic from Google’s Search Engine to your website. On the other hand Google Analytics tracks visitors once they have landed on your website. With these two SEO tools you can understand what people are searching for to get onto your website, and what pages on your website are more valuable to them.
How Many Types of SEO Are There?
There are 3 types of SEO: On-Page SEO, Technical SEO, and Off-Site SEO. Each one is so different to the others that the skill sets needed for them are very diverse also. For a website to rank well, especially in a competitive niche, all 3 types of SEO must be pursued.
What is On-Page SEO
What is Technical SEO
Technical SEO relates to the development side of your site, and helps improve the way that search engines crawl and understand your website outside of content. This includes site speed, website security, crawlability and indexation. Normally a web developer will be included in these tasks as some are quite development heavy.
What is Off-Site SEO
Off-Site SEO help to strengthen the relationship your domain has with other websites across the internet. The most popular off-site SEO techniques revolve around building backlinks from other sites to your own. Increasing backlinks to your website increases your trust signals making your content better in the eyes of search engines.
SEO services are very diverse. If you are looking to improve your search engine rankings you need to look at the 3 types of SEO and decide if you need to work on all or only some elements.
If you are looking for help with your SEO we offer SEO services! Check out our service offering and start a conversation with us today.