What is Keyword Density?

what is keyword density

Keyword density is the number of times a keyword is mentioned on a given page or within a piece of content as a percentage of the total number of words. Keyword density is also referred to as keyword frequency or the rate with which a specific keyword appears on a page on a website.


What is a Good Keyword Density?

A good keyword density is subjective. There are no perfect ways to gauge an ideal keyword density. Although, 1-3% of keyword density, along with “semantic keywords”, and LSI keywords works best. It is more important to write natural articles, rather than create keyword dense articles. There is no ideal percentage, however, keywords should naturally appear regularly within your article.


How is Keyword Density Calculated?

Keyword density can be calculated with the help of a formula. It is the ratio of the total number of times a keyword appears on a particular page divided by the total number of words on that page.

Keyword Density Formula

How do You Increase Keyword Density?

There are different ways to increase keyword density. Below are the five most effective methods:


How Many Keywords Should I Use Per Page?

The number of keywords is dependent on the subject and the length of an article. People use multiple keywords (3-4), which are strongly related to the main topic of the page. However, the use of 1-2 keyword for each page can be the best way to get higher ranking for that particular page in the search engine results pages.


Does Keyword Density Still Matter?

Yes, keyword density still matters, but not like it did in the past. In the past it used to refer to keyword stuffing, and other practices that are now considered to be black hat SEO tactics. Nowadays, keyword density is more about helping to create great content that will rank well on search engine result pages (SERPs)


What are LSI Keywords?

LSI stands for “Latent Semantic Indexing.” It is a system search engines use to analyze the other words people use surrounding a given topic. LSI keywords are correlated to your target topic. Search engine algorithms use LSI keywords to determine the quality of content and relevance to the search term.


What are LSI Keywords in SEO?

LSI Keywords in SEO are used to determine what content should be shown high in search rankings which will match the searchers intent best. It improves organic traffic to websites, and leads to higher Click Through Rate (CTR) for websites that create great content.


What is a Long-Tail Keyword?

Multiple keyword phrases (3-4) that are specific to the product are known as long-tail keywords. Whenever a customer is using a highly specific search phrase, he is precisely sure what they are going to buy. Long-tail keywords tend to be used within high intent searches, but not always.

Final Thoughts on Keyword Density

Keyword density has changed from what it used to be. As search algorithms improve, ranking factors evolve, and this is definitely the case for keyword density. It is no longer about placing a keyword numerous times within an article, but more ensuring that the content you are writing is to the point. Content that talks around a topic is less likely to rank as well as content that is focused.

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